What is the main purpose of a business association? Professional cooperation, having a voice in the related activity area, social advantages…Yes. But, we all agree that networking opportunity is one of the most important motivations to become a member of a business association.
Running a business association means having a network management process. If you still manage your database manually or use standalone tools for communication, payment, and event organization processes; you probably know how exhaustive it can be.
Actually, all you need is the right tools. Let’s take a closer look at the tricks of an effective network management and how Raklet can help you along the way.
Effective Network Management
To understand the role of a business association, we can use the distinction between strong ties and weak ties of Granovetter. Weak ties can be our contacts on Linkedin. They are there and we can communicate with them if it is necessary (but usually we don’t do it). And we have strong ties with our friends, or family members etc.
Granovetter reminds us that to get information about latest news, ideas or new job opportunities, our weak ties are crucial. So, if we are surrounded only with our strong ties, it is possible that we run around with circles.
But for collaboration opportunities, we might need a little more than the weak ties in our Linkedin pages. So, effective network management situates between these two extreme points. Maybe, the most important job of a business association is to provide an environment for building these stronger ties.
What makes a tie stronger?
Consistency of Communication
As you know, the density of acquaintanceship is important for getting a tie stronger. And this density requires consistent communication. Raklet gives the opportunity to classify your contacts by the criteria that you define. You can manage your audience by tags, lists or custom types. You can send them individual or bulk emails / SMS about the issues which really interest them. Moreover, you can make it in a durable manner with the insights related to your audience.
Private Social Network
By the private social network, your members can communicate with each other. Let’s say that an association member search for help for the marketing process of its new product. All he/she has to do is to message directly to the related association member. Strengthening the bonds between your members and creating new business opportunities is not difficult.
Sharing ideas, experience and latest news about the activity area is the best way of making a tie stronger. Events take an important part in this process. By giving the opportunity to new acquaintanceships, they allow creating collaborations.
Raklet allows you to organize your events in the easiest way. You can create your events, announce them, collect RSVP and keep track of your attendees.
Raklet is with you during every phase of your network management process. Because the success of your business association depends on how much it allows networking.