As you already know, a good database management is a key to the success of your organization. Custom fields in your Raklet account allow you to keep the data which is important to you.
Each organization needs a different kind of data related to its community. This can be the graduation year for an alumni association or the abilities of the volunteers for a human rights organization.
With the custom fields feature of Raklet, you can create custom fields as much as you need and keep the data important to you. All you have to do is to create custom fields while importing your data into your Raklet account.
You can screen these custom fields in the profiles of your contacts and update them whenever you want.
You are more powerful when you know your community better.