environment organization

How to Empower Your Environmental Organization?

All over the world, environmental organizations constitute an important part of the NGOs. They are fighting for environmental rights in local, regional, national or international scale. We appreciate their awareness about the future of our planet and support their works as much as we can.

If you work within an environmental organization, you probably try to widen your community to gain attention for environmental issues. So, regardless of the scale of your activity area, you have a community management process.

When it comes to an environmental organization, the role of volunteers can not be underestimated. But of course, your community does not consist only of your volunteers. Your teammates, interlocutors in local or regional governments, press members, representatives of umbrella organizations…It is possible to expand the list of actors with whom you have a constant relation.

So, you might be seeking efficient tools for a better communication which would lead to a better cooperation. Maybe, you have lots of valuable projects but you don’t have enough time and energy to realize them. Your database can be out of date. You might be importing/ exporting your data between different tools. Event organizations can be a nightmare for you because they are exhaustive and you don’t have necessary human resources. Or even worse,  as all your data is stored only on your office computer, you can not work out of office.

Let’s take a closer look at how Raklet can help you with all these processes.

  • All your database related to your members, volunteers, event participants, donors is located on the same platform.  You don’t have to export/ import your data between standalone tools. Even more, you can add press members, contact persons in the related institutions… You can easily categorize all these people according to the criteria that you define.
  • Based on your categories, you can manage all your communication process via emails or SMS.
  • You, your teammates or volunteers can log in the platform from everywhere. There is no time or space limitation. So, you can use the platform while you are working in the field for example. All you need is the internet connection.
  • Organizing your events such as your seminars, training or outdoor activities is not difficult at all. You can easily sell your tickets or track your attendees.
  • You can collect your payments online and keep track of them. It is possible to create public donation campaigns as another way of creating environmental awareness.

In your struggle for environmental justice, you are not alone. Raklet is with you along the way in order to help you to widen your community.

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Do You Have the Right Tools for the Business Association Management?

What is the main purpose of a business association? Professional cooperation, having a voice in the related activity area, social advantages…Yes. But, we all agree that networking opportunity is one of the most important motivations to become a member of a business association.

Running a business association means having a network management process. If you still manage your database manually or use standalone tools for communication, payment, and event organization processes; you probably know how exhaustive it can be.

Actually, all you need is the right tools. Let’s take a closer look at the tricks of an effective network management and how Raklet can help you along the way.

Effective Network Management

To understand the role of a business association, we can use the distinction between strong ties and weak ties of Granovetter. Weak ties can be our contacts on Linkedin. They are there and we can communicate with them if it is necessary (but usually we don’t do it). And we have strong ties with our friends, or family members etc.

Granovetter reminds us that to get information about latest news, ideas or new job opportunities, our weak ties are crucial. So, if we are surrounded only with our strong ties, it is possible that we run around with circles.

But for collaboration opportunities, we might need a little more than the weak ties in our Linkedin pages. So, effective network management situates between these two extreme points. Maybe, the most important job of a business association is to provide an environment for building these stronger ties.

What makes a tie stronger?

Consistency of Communication

As you know, the density of acquaintanceship is important for getting a tie stronger. And this density requires consistent communication. Raklet gives the opportunity to classify your contacts by the criteria that you define. You can manage your audience by tags, lists or custom types. You can send them individual or bulk emails / SMS about the issues which really interest them. Moreover, you can make it in a durable manner with the insights related to your audience.

Private Social Network

By the private social network, your members can communicate with each other. Let’s say that an association member search for help for the marketing process of its new product. All he/she has to do is to message directly to the related association member. Strengthening the bonds between your members and creating new business opportunities is not difficult.

Event Organisations

Sharing ideas, experience and latest news about the activity area is the best way of making a tie stronger. Events take an important part in this process. By giving the opportunity to new acquaintanceships, they allow creating collaborations.

Raklet allows you to organize your events in the easiest way. You can create your events, announce them, collect RSVP and keep track of your attendees.

Raklet is with you during every phase of your network management process. Because the success of your business association depends on how much it allows networking.

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