After doing the hard work to get people to sign up to become members of your association, what next? Disengaged members are a nightmare for every association. After all, a disengaged member is unlikely to renew their membership when it’s time. Not to worry, we’ll share with you 7 of the best membership benefit ideas for associations that you can use to keep your members engaged.
But first, what are membership benefits, and why are they important?
Why membership benefit ideas for associations are important
Every association’s strength is its members, and membership subscriptions are a great way to grow your association and raise revenue. However, how do you get prospective members to sign up and renew their memberships?
That’s where membership benefits come in. Membership benefits are the perks your association offers to its members that convince them to subscribe to your membership plan and keep renewing. Thus, you must come up with great membership benefit ideas to improve membership acquisition and retention.
To know more about how associations can build a membership community, see how SHARE Architects built their membership community with Raklet.
Without further ado, here are seven membership benefit ideas that your association should explore in 2021.
Provide Member-only communication
One of the most attractive about a membership community is the communication with other members. It’s what makes association and chapter meetings so attractive. You can create that same experience online by increasing communication among members. Your members can benefit from being able to connect and communicate with fellow members. This membership benefit idea helps each member grow their network.
You can take advantage of the social network feature in Raklet’s association management software to provide private, member-only communication. Find out more about social networks here.
Create and share engaging content
Creating and sharing content that your members find engaging and interesting is a basic but important part of member acquisition and retention for your association. Content is still the best way to connect with your members.
To improve engagement with your members, ensure that you target issues they care about. That way, you can be sure that they’ll comment and engage on your content while also sharing it to their network. This increases your reach and can be instrumental in attracting more members. A good way to do this is to ask them questions. You can create a quiz designed to find out what your members are interested in and then create content in that area.
Ensure that your content can be released in different formats on various platforms. Some members might prefer accessing your content on a particular platform or in a different format. For example, you can use email newsletters, articles, webinars, ebooks, and many other formats. This helps you connect much better with your audience.
Everyone wants connection and education, and your association’s members are not exempted. This is what makes events very valuable. They help bring your members together. In the wake of the global pandemic, however, holding in-person events can be quite difficult. That’s why many organizations are switching to virtual events to create valuable experiences for their members. According to Marketing General Inc, 77% of associations have or will hold a virtual conference in place of their usual annual in-person event.
Don’t just make your virtual event another webinar, though. Transform it into an opportunity for members to connect and engage with each other. An event community might be a strange concept for many associations, but it’s really simple. You can run your event or conference virtually, then pair that experience with engagement tools and other perks like breakout rooms, Q&A sessions, and a resource library. This allows you to engage your audience before, during, and after the event
Discounts are a great way to attract attention and get people to sign up or renew their membership. However, you have to be creative with your discounts to get the right results. Create special discounts for your members such that they always have something to look forward to.
A membership benefits idea that will help your association is to change the products or services that you provide discounts on periodically. You can find a monthly product or service that members love. This way, your members feel as though they get more value from being in your community.
You can also create special member-only discounts for special occasions, like your association’s anniversary. You can create a discount code with the actual anniversary date or have a percentage off that’s related to the age of the association.
Member-only job boards
Everyone wants a great job, and as an association, you can make that happen. Use the industry connections you have to partner with experts and major employers to create a job board for your members.
This is an incredible member acquisition and retention tactic. By keeping the job postings open to the public but making the application member-only, you attract lots of young professionals to your association. Community Brands found that job opportunities were the number one feature that attracted young professionals to an association.
Find out how you can easily build a job board for your association with Raklet.
Another great membership benefit idea is to offer your members unique opportunities to volunteer. Your members will love to be involved in an important cause while also gaining professional experience.
Creating volunteering opportunities allows your members to provide a positive impact to a cause greater than them and gain a sense of fulfillment. These good feelings then become extended to your association and give them a reason to renew their memberships.
Volunteer opportunities also allow your members to learn new skills depending on the volunteer position they take. They can then transfer these skills to their resume, which will further benefit their professional development.
Everyone needs a mentor, even if they think they don’t. By creating a mentor program within your association’s community, you encourage your members to forge closer relationships with each other. Mentoring programs can be extremely effective and benefit both the mentee and mentor.
To make your mentoring program work, you’ll have to come up with some guidelines. You need to consider who is allowed to be a mentor. Ideally, they should have spent a considerable amount of years as a member before they are eligible to become mentors. You also have to match mentors and mentees based on similar interests, fields, and perhaps geographical locations. The better you get at finding the right mentor-mentee match, the more successful the program will be.
As the mentorship program becomes more successful, it’ll attract even more people and become a major source of member acquisition.
Your association is all about the members, and you need to ensure that they are engaged and get value from the membership if you want them to keep subscribing. These seven membership benefit ideas can help you re-engage members that are already becoming disengaged.
If your members feel the association is providing real value to them, they’ll retain and renew their membership and even invite others to join the association.
If you need help implementing these membership benefit ideas, book a demo with us at Raklet and see how we help associations build vibrant communities.