how to convert members to donors?

Our four-step process to turn members into donors.

Any member-based organization benefits greatly from donations made towards the causes it supports. However, finding donors to donate is always a bit of a challenge. One way to increase the number of donors is by getting your members to donate. 

If you are wondering how you can convince your members to become donors, here is our four-step process to do so.

A four-step process to turn members into donors

Step 1: Research member data

Find people who can donate to your cause by doing simple research on your member data. Storing all your member related information on a single platform greatly helps. Find out who is more passionate about the cause or who is willing to spend money on some donations towards your cause. This will make the process of short-listing potential donors easier. 

Step 2: Approach your prospective member/donor

Once you have all the required data, it is time to approach your potential donors. This can be done by either sending our emails, reaching out on social media, or by contacting them directly in person.

No matter which way you choose, it is important to make members feel important and valued.

Letting them know how much their support will help in making a difference. Encourage them to donate to your cause.

Step 3: Convince your prospective donors

To get a member to donate or support a cause, they need to believe in the cause. They must be passionate about it. Show them how they can make a difference by donating a certain amount towards your cause.

For example; if you are supporting a home that is run for children, you could let them know that the difference they can create by donating. When they realize how a small contribution from their side can positively impact someone’s life significantly, they will feel encouraged to be a part of it. 

Dividing the donation amount into smaller amounts rather than expecting a large sum at once will be a good way to convince them into being a part of it. Members won’t feel like it’s pinching their wallet. Make sure you are able to collect online donations easily using your membership management platform.

Step 4: Show members the impact that their donations will create

Once you have some donors who are genuinely interested to make a contribution, arrange for an event or a tour to show them what you do. Host a gala and involve the staff who know the actual functions of your organization.

Letting the potential donors know what was done with the previous donation will help them get a clearer picture of what will happen to the funds they give. Showing them videos and stories of your past successes with donations will be an added advantage.

Acknowledge members who turn into donors for your community

Once your members have turned into donors, acknowledge them for it. This can be done by sending an automated thank you message or email. Ensure you add a personal touch to all the emails.

Make sure your membership management software helps you set up online payments, automated emails as well as creating events with ease. Good membership management software will help you met all the administrative challenges while you focus on converting your members into prospective donors.

Shalini Murthy

Shalini Murthy is a membership consultant at Raklet. She enjoys reading books, writing poetry, painting, and loves watching romantic comedies.

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